About Us

CrossRoads Ford LINCOLN of Morganton, NC is a full service, state of the art dealership offering small town service and big volume pricing and selection.

Crossroads FLM of Morganton proudly sells the Ford Mustang, Ford Explorer, Ford Focus, Ford Ranger, Ford F150, Ford Edge, Ford Escape, Ford Expedition, Ford Taurus, Ford F250, Ford Fusion, Ford F350, Ford Crown Victoria, Ford Explorer Sport Trac, Ford F450, Ford Taurus, Ford Econoline Van, vehicles from Ford. We also offer LINCOLN Vehicles such as the Mark LT, MKS, MKX, MKZ, Navigator and Town car.  Come see us today and we will help get you into the vehicle you want today.

Our Dealership has built a reputation on providing courteous, honest service. Our customers appreciate the way we do business, and we know you will too. Take a moment to read the info below and find out what makes us an exceptional place to buy or service your automobile..

Our responsibility is to be a leader in the market place, not just in market share but also how each customer perceives their experiences with us. We will run a Christian organization guided by the principles of care and compassion for our fellow employees and their families in the belief that secure, happy staff members will provide to our customers the treatment they deserve and expect.

We have hundreds of new and used Ford and LINCOLN products to choose from. We will work hard to exceed your expectations with a varied array of finance and leasing options. Come see us!!!!

A proud part of the Crossroads Automotive Group